Internal blogs in a corporate environment is generally unusual. However internal blogging in an organization could be very interesting and relevant at some point. If the company where I work, which is specialized in marketing strategies consulting, would implement blogging within their intranet, many employees and account teams could benefit from it. In the company, there are a number of teams, each responsible for a specific customer requests to gain a certain competitive advantage within their business field. Since each team works in silos, no one would generally share ideas or suggestions or even past experiences on their work. With a blog implemented in the intranet, the advantages would be that:

• Anyone could benefit by sharing and commenting on new or already existing marketing strategies that could possibly help others improve their work as a team.

• Customers, as well as the whole organization could also benefit; since new projects and ideas would generate incremental revenues for both sides.

The inconvenience of blogs would be:

• Timing: Most employees are generally overloaded by work that even tough, some other teams could benefit from an already existing project, the probability that one employee would take his/her time to write a blog is low.
  
• Willingness: If writing a blog is not part of the job description of an employee, that particular person who has time but doesn’t see any value to it, won’t be willing to take that extra time to share any information with their peers.